“Know your enemy.”
This snippet of wisdom, torn from the pages of Sun Tzu’s The Art of War, is often parroted but rarely understood.
Marketing departments. Sales reps. Football coaches.
They like to bandy these words about. But most folks fumble the simple idea at the heart of Sun Tzu’s philosophy.
Yes. Master Sun said to know your enemy. But that’s only half the battle.
To guarantee success — in war, and business, and life — you need to know your enemy AND yourself.
As Sun Tzu put it:
If you know your enemy and know yourself, you will not be imperiled in a hundred battles. If you do not know others but know yourself, you win one and lose one. If you do not know others and do not know yourself, you will be imperiled in every single battle.
Now in war, that means knowing your army inside out. You want to get intimately acquainted with its capabilities and limitations, strengths and weaknesses.
How long can your soldiers last without supplies? How likely are equipment failures? Is a squad more likely to flee, surrender, or hold position in the face of insurmountable odds?
The better you know yourself (and your enemy), the easier it is to predict the outcome of a battle.
But how can you apply this to your daily life?
Well, there’s one trick that James Altucher does to “know himself.” And he says it increases his productivity 500%. James reveals his secret in today’s issue of Money & Crisis.
All the best,
Editor, Money & Crisis
P.S. Everyone’s path to success is different. But studies show that rich folk are more likely to have multiple streams of passive income. And for that, I highly recommend James Altucher’s new book, the Side Hustle Bible. In it, James reveals 177 six-figure income opportunities to earn easy paychecks for the rest of your life — including 10 ways to make two grand in the next 48 hours. Click here to claim your free copy, now.
Increase Your Productivity 500%
I missed investing in Google. I missed investing in Foursquare. I made fun of the guy who started Lycos.
I missed, I lost, I suffered, I cried. I could’ve started other businesses instead of the ones I did.
I could’ve accepted job offers instead of lying in my hammock crying about failures. How much time have I wasted thinking of just nothing but crap?
I want to be productive, healthy, and happy. When you spend even two minutes mentally debating the worst people in your life (as I did the first two minutes after I woke up today), those two minutes add up.
Throughout the day, these thoughts add up until you ask yourself at the end of the day, “What happened?” and you have no answer.
People say, “Well I played too many games. Or I gossiped too much at the water cooler.” But nobody says, “I spent too many fragmented minutes and seconds thinking thoughts of pessimism or jealousy.”
Better to not have 80% of my thoughts (or more on some days!) be “not useful.”
So one practice is to label thoughts even more specifically. You pretend your brain is a giant Gmail inbox and filter out the bad thoughts.
Here are nine filters you can use to get rid of the nine types of thoughts that will prevent you from succeeding at your business or in your job.
1) Negative Thoughts
For instance, judging myself too harshly. Or assuming I’m no good at something so I shouldn’t even try. Or assuming I’m destined to be an unhealthy old man.
These are all negative thoughts. How do I know they are “negative thoughts”? As opposed to negative reality?
Because they have no basis in fact. I don’t know how I will be as an old man. Or, before I give a talk, thinking that I’m going to do horribly despite the fact that I’ve prepared well and it’s a friendly crowd, etc.
All the evidence suggests that my negative thought is not based in reality and yet I’ll still think it. When I ran a fund of hedge funds, I always found myself waking up at three in the morning thinking some fund was stealing from me.
I was paranoid about this. So paranoid I eventually had to shut the fund of funds down. But I should’ve just labeled these thoughts “negative” or “not useful” and gone back to sleep.
My vice thoughts start when I wake up.
Who made me angry the day before? Do I look good in the mirror? Or am I constantly thinking of the waffles I’m going to eat at breakfast in the city later?
That might be a fun thought (just like constantly thinking about sex), but it’s not necessarily one that will bring me closer to happiness or success.
I can enjoy the waffle when I eat it. I can enjoy sex when I’m doing it with someone I love. I don’t have to think of it every second of the day.
We spend our first few years of life being programmed by commercialism into thinking that some things are important: getting a college degree, owning a home, having as many people as possible love you (fame), getting attached to certain things (like the Dr. McCoy doll I have sitting right next to my computer that nobody better mess with), getting a private plane, having sex with as many people as possible.
These thoughts of what a perfect life would be like are binding. What if you don’t get the college degree, or own the home, or get the yacht in the Mediterranean.
Will you feel shame? Will you panic? How come?
Perfectionism is a form of bondage. We want things to be “just right” or else we are unhappy. We become ashamed.
Why, when I had $10 million, did I want $100 million? I had enough to live forever. And yet, some feeling inside of me thought I was imperfect, unloved, not good enough, unless I had that $100 million. And then, of course, I lost it all. And I really did feel shame. For years!
Bondage thoughts are not only not useful, they are damaging.
There’s that Sting song If You Love Somebody Set Them Free.
A lot of people love others but don’t want the other to be free. They say, “I love you” but the love is tainted with need, with desire, with jealousy. How do you catch yourself when you feel this less pure form of love?
Jealousy is like this also. Why did this friend sell his business for $80 million, and I’m still working 29 hours a day? Or why did this other friend cash out when he was just a low-level employee of Facebook?
It’s hard. But it’s still a type of thought that will bring you down, force you to live a lesser life than the person you were meant to be. When you think you have the purest motives, take a second to check yourself — what are your ulterior motives. What would happen if you don’t get what you want?
We just had the Thanksgiving holidays. This gives rise to a lot of pleasurable thoughts. But also painful ones.
Often we’re put together with family and friends that bring back memories. Often painful memories that lead to anger, that lead to provoking.
We want all the thoughts to be pleasurable. Mmmm, turkey, stuffing, cake, loving family. But it doesn’t work out that way. We remember the past, we remember the things that were done to us.
Everyone shouts hysterically, confusing it with historically. I went to a Thanksgiving once where one sister threw coffee on another sister. What started out as pleasurable thoughts (“MMM, Thanksgiving!”) quickly turned painful.
Last Thanksgiving, I spent the entire day on a plane. It was my best Thanksgiving ever!
It’s too much to say: I’m not going to think these painful thoughts. We’re not Jesus. But for me, just being aware that I’m about to go into a situation where painful thoughts might occur, helps me to label them and filter them when they come up. I hope.
Everything changes. I’m going to get older. I’m going to fail at some of the things I start. Heck, I have proof of that.
But these fears of the future are just as useless as the painful thoughts of the past. They have nothing to do with how we can be happy right now.
So they deserve to be labeled and put in the mental spam box.
Perhaps the biggest time and life waster. One time I was so obsessed with another woman, I’d go to sleep with my phone right next to me wishing she’d call.
I’d wake up disappointed she didn’t call and wondering what she was doing all night. I’d wait until I thought she was awake and then I would call and ask her to breakfast.
If she couldn’t, I’d go to her area and wait around until she was available. I’d keep circling the block to see the light was on in her window. My entire day revolved around her.
Of course, she got sick of me. In which case, I became more obsessive. What does this have to do with being an entrepreneur? It has EVERYTHING to do with it. That valuable energy I was wasting could’ve been spent developing Groupon or heck, Lycos.
Or sometimes when someone is angry with me, I can’t just give it up. I have to prove myself right. I have to make sure he or she knows how wrong he is. I play over the argument over and over again. I can’t understand how they can think I’m wrong. Or what I did to deserve such harsh treatment.
I don’t want to suggest that it’s “bad” to feel sad. If someone close to you dies, you’ll feel sad. But often people stretch out the sadness until it becomes an addiction, an excuse to be pessimistic.
I’m “never going to be happy” because… X, Y, and Z.
Our mind likes to be sad. It likes the barriers to happiness. Happiness is too wide open and scary. Sadness keeps us confined inside our boundaries. Those boundaries become the walls that pessimism lives inside of.
It’s easy to be pessimistic because then we fool ourselves into thinking we don’t need to do too much.
What if in 2004, some kid at Harvard didn’t say, “I’m going to make a little website that everyone on the planet is going to put ALL of their personal details on.”
What if he said, instead, “Ahh, I don’t feel like it. Some girl who looks like the girl with the dragon tattoo just broke up with me and can I really compete against MySpace.com anyway? Don’t be an idiot, Mark.”
And he just went under his covers and cried.
We know exactly when we are thinking of things that are not good for us. Am I going to eat chocolate until 1 am while watching the Real Housewives of Atlanta?
It’s most likely this is not good for me (although Real Housewives of Beverly Hillsis a completely different issue).
The mind is like a giant Gmail box. Emails are constantly coming in. Most of them are junk emails and are instantly filtered into the spam box. But many other emails come in that we don’t know what to do with.
It’s the same in our mind. If you filter thoughts with the above nine labels into the “not useful” box as per this post, then here’s what happens:
Our brain gets quicker at noticing when we are thinking not-useful thoughts.
Your negativity is like a rock constantly being doused with water when you use the above labels. Eventually, the rock withers to nothing, although it takes time. It’s persistent practice.
We have more time for the useful thoughts — the thoughts that lead to productivity, minimalism, happiness, freedom.
We can identify which labels are occurring the most and develop problem-solving techniques to directly deal with them. Not every “not useful” thought should be treated the same.
Don’t believe me. Don’t pay any attention to this advice.
Like everybody else, I’ve got 6,000 things to do today. And I know if any of the nine things above drag me down, I won’t get things done.
I’m already feeling anxious about it. And I’m not helped by the 12 cups of coffee I’ve already consumed. In fact, I could be slipping into an obsessive panic.
Editor’s note: Claim your free copy of James’s Side Hustle Bible and maximize your earning potential. Discover 177 six-figure income opportunities to earn passive paychecks for the rest of your life. Click here to reserve your copy before it’s too late.